Social media allows the nonprofit sector to keep pace with the current business climate while drawing people to their cause. Social media can serve nonprofits on three levels. The results are immediate, nonprofits can engage with their audience and as a result, the relationship becomes intimate. A nonprofit fan base or followers will always stay tuned to find out what is coming up next.
Benefits of Social Media When Used by Nonprofits
In an interview with Suite101, Craig Newmark, Internet Entrepreneur and Founder of the San-Francisco-based website, Craigslist says, “Nonprofits can use social media to seriously engage with their community, to get people to emotionally invest in their efforts for mutual benefit. That might involve more volunteerism, perhaps better funding.”
Nonprofits can also generate instant responses to their campaigns, fundraisers, ideas and daily operations. The Alliance for Climate Education (ACE) is a national nonprofit dedicated to educating America's high school students about the science behind climate change and inspiring them to do something about it.
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