It is important for a home-based business to have a business Website. Not having one gives the competition an edge. The trick to having an online presence is ensuring that the website accurately portrays the home-based business' mission and goals. Having the right Website can catapult a business to the next level; while an ill planned and improperly designed site may forever keep a business at the starting gate.
A Website is an extension of the home-based business. It should reflect the professionalism, philosophy and business goals. A plethora of smiley faces and a sea of animated gifs gives the impression of a personal Web page, not a business Website. Remember, the goal is to make the visitor feel comfortable enough to pull out a credit card and purchase products and/or services. The more professional the website, the more comfortable the potential customer will be.
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